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The Importance of Independence in Market Research

Commissioning a piece of research is how a business moves from ‘we think’ to ‘we know’. The right research can guide business decisions and help companies avoid making mistakes. However, to be genuinely useful, the research needs to be independent.

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4 Key Reasons to Invest in Employee Research

When thinking about employee research, businesses often focus on the social and internal staff aspects, but employee research can positively impact so many more areas. In this post we look at four benefits of regular employee research.

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The Real Value of Customer Experience

In today's competitive business landscape, the search for new customers and celebration of those ‘wins’ often takes centre stage. However, an often-overlooked part of sustainable business success lies in nurturing existing customer relationships.

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Project Case Study: Market Development

For companies seeking to expand their operations into new markets or territories, reliable market insights are key to making informed decisions. Find out how Jotika's collaboration with Keystone supported their market understanding and marketing efforts.

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One Size Fits All? (Hint: It doesn't)

The "one size fits all" concept seems convenient, but the reality can be disappointing. While this is usually just a minor inconvenience, some companies try to offer a similar standardised approach with research, which can have far more serious results.

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Project Case Study: Site Analysis

It's hard to believe that it's now been a month to the day since I started my freelance career with Keystone. Today, I am excited to share the completion of my first research project for a very happy customer. 

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