About Us

Charlotte Hawkes, is the founder and director of Keystone Market Research, a UK-based company which provides bespoke research services and data for companies within the fenestration industry throughout the UK.

A marketing professional with a passion for data and results-driven strategies Charlotte saw a gap in the glazing market for reliable, bespoke market research.

With over 15 years of experience in the building materials and construction industry, Charlotte has developed a specialism in glazing. Her expertise in marketing strategy and management, event and exhibition management, integrated lead generation campaigns, and market research has earned her a well-deserved reputation for delivering success.

As a marketing leader Charlotte has a demonstrated history of driving profitable growth and building brand loyalty, as well as an innate ability to take complex data and translate it into actionable insights.

Having experienced first-hand the difficulty in finding accurate research on which to base strong business strategies, Charlotte formed Keystone Market Research with a desire to bridge the gap between UK-based fenestration businesses and reliable market research.

Now, in order to satisfy the level of demand for Keystone services, Charlotte has expanded the team with additional market research support, while still playing an active role in every project commissioned of Keystone.

keystone  noun

1.  a central stone at the summit of an arch, locking the whole together

2.  the most important part of a plan, idea, etc. on which everything else depends

The contribution and value accurate data brings to businesses cannot be understated. Without a clear understanding of the market and where your company falls within this it is impossible to make informed decisions.

We believe that research should be the foundation of every business strategy, decision and performance measurement; the keystone that can be relied on to deliver success.

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