Project Case Study: Market Development

I was introduced to Brian from Jotika at the FIT Show and shortly afterwards Jotika got in touch regarding a possible data requirement. After an introductory meeting where we discussed Jotika’s future plans and Keystone’s services we were engaged by them to support their market development with a market analysis report and creation of a bespoke prospect database.


Project Overview

The market report prepared by Keystone Market Research included a comprehensive analysis of market economics in the specified region, influencers shaping the industry, regulatory developments, competitor overview and emerging trends. This equipped Jotika with valuable insights to allow them to make strategic decisions with confidence and provided an information source to develop marketing material tailored to the unique needs of this market.


A Targeted Approach

To complement the market report, Keystone also provided Jotika with a curated prospect list of potential customers for marketing purposes. This was compiled specifically to Jotika’s preferred target audience to enable the campaign to connect with the right individuals.


Customer Feedback

“The service was delivered in a professional manner and on time. Charlotte kept me up to date at key points and went beyond with helping Jotika better understand its customer base, market and potential associates.

Great work and proven extremely useful.”

Brian Gold, Managing Director - Jotika


We will continue to watch Jotika’s campaign unfold closely and wish them success taking this forward!


Supporting Your Expansion

Are you considering venturing into new markets or territories and need assistance in understanding market dynamics and identifying new prospects? Or perhaps you would like to enhance your understanding of existing markets? Keystone is ready to help. With our expertise and commitment to delivering exceptional results, we can support you to unlock new opportunities and drive growth.