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The Real Value of Customer Experience

In today's competitive business landscape, the search for new customers and celebration of those ‘wins’ often takes centre stage. However, an often-overlooked part of sustainable business success lies in nurturing existing customer relationships.

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Project Case Study: Market Development

For companies seeking to expand their operations into new markets or territories, reliable market insights are key to making informed decisions. Find out how Jotika's collaboration with Keystone supported their market understanding and marketing efforts.

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One Size Fits All? (Hint: It doesn't)

The "one size fits all" concept seems convenient, but the reality can be disappointing. While this is usually just a minor inconvenience, some companies try to offer a similar standardised approach with research, which can have far more serious results.

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Project Case Study: Site Analysis

It's hard to believe that it's now been a month to the day since I started my freelance career with Keystone. Today, I am excited to share the completion of my first research project for a very happy customer. 

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Nice to meet you!

I launched Keystone with the aim to make reliable bespoke market data more accessible for the glazing industry and beyond. In this blog you can read more about the person behind the data, and meet Nala my fluffy working from home colleague!

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Top 5 Reasons to Invest in Customer Research

Customer research is an essential tool for any business looking to understand how it is performing, build customer loyalty and satisfaction, and make informed decisions. In this blog post, we explore the top 5 benefits of customer research.

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